• If you’re able, utilizing a PR firm can be invaluable when it comes to managing inbounds and also in their ability to conduct outreach for you. Many times, PR firms have excellent relationships with local and national media outlets that will accept pitches from them.

• Be available and be responsive to inbounds for TV appearances. Often times, networks and shows are on a tight time schedule and have to book quickly. Opportunities can sometimes come up last minute, so be prepared. I used to have to be available to hair/makeup and travel time to a studio for filming.

• In today’s post-Covid era, it’s important to be hair/makeup ready and have a strong internet connection. There will be many opportunities for you to appear remotely, not in studio, via Zoom, Skype or another video teleconferencing and recording platform. You can simply use your home computer or laptop.

• Make sure you have great lighting, face a window if you don’t, and utilize a microphone for good sound.

• Once you have been able to build up several appearances, gather all of those online links into one place.

• One of the best ways to set yourself apart as an authority is to encourage potential clients, business partners, etc. to search for these videos. Example, Lisa Song Sutton TV Appearances. As a result, you can truly showcase your ability to share knowledge and build business relationships through these types of media appearances.

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I love sharing the importance of entrepreneurship and how to build business relationships. TV appearances have been a wonderful medium through which I can share actionable knowledge, tips and advice from my experience as an entrepreneur.